Corporate Video Production
Corporate video is becoming increasingly popular as an effective tool for businesses to connect with their customers, train their employees, and showcase their products.
Whether you're looking to start creating high quality corporate videos or want to update your current content, a professional video production company like The Customer Story can help you reach your goals.
Is Corporate Video Production Important to Business?
Video has become an integral part of many companies' operations and their marketing plans. with an increasing amount of CMOs, business owners and other executives taking note of its potential.
According to a recent survey by Forbes, 75% of business executives watch work-related videos on their company websites at least once a week.
In a separate study by Tubular Insights, 73% of companies claim that brand videos had a positive impact on their ROI numbers. This means that if you’re in the B2B space, your customers want to watch corporate videos and
video marketing can be an invaluable part of your marketing efforts.
Our corporate video production process:
When it comes to creating corporate videos for your business, there are several elements that go into making them successful. At The Customer Story, we have developed a video production process that ensures we create high quality, engaging content that reaches your target audience, fulfills your marketing strategy and generates a positive ROI on your time and budget.
Pre-Production
For Our New Clients: We schedule a brief but comprehensive on-boarding call to learn about your business and your sales and marketing goals. In order for us to produce engaging and effective videos, we need to understand your business, your clients, and your products.
For Each Shoot: We create a list of questions and a production brief guiding the content and visuals we need to capture for this particular customer and video. We also provide guidance and expertise to your customer at this time to help prepare them for the process. We believe everyone has a story to tell, and we help our clients and their customers tell it in the most effective and engaging way possible.
The Shoot
Our professional and creative crew will visit your customer location, or your event, and capture the magic! We don't charge crew travel fees, and no one from your team needs to attend (but they are always welcome if you want them to be there).
We are professional creatives and we know that your customers are busy! We are dedicated to capturing amazing, high quality content without taking up more time than absolutely necessary. Typically we are on the customer site for no more than 2-3 hours.
If we are filming a remote testimonial, we only require about 30 minutes to an hour of your customer's time. We guide them through the whole process to capture incredible footage remotely.
Editing and Post Production
We take the footage back to our home office and work our magic! This is where we turn interview footage and b-roll into a stunning production. We are expert storytellers and we craft your 45 minute + interviews into an engaging story 1-3 minutes long.
Our typical turn around time from shoot to first draft is two weeks, and rush edits are available for an additional fee.
Transcriptions, Repurposing and Optimization
Many companies stop with step three, but as video marketing experts, we understand that there are many opportunities to leverage existing content to achieve your marketing and sales goals.
All content captured is transcribed and stored in a database for analyzing for additional content. We can also make multiple versions of videos for social, sales channels and events.
Corporate Video Production Services
Now that you know the process we use to create the best corporate videos, let's look at the type of video projects we help our clients create.
Written testimonials are great, but when a future client gets to watch a current client describe and discuss their experience with your company, it elevates their need to work with you to whole new level!
Click the link to learn more about our live-action Testimonial Video Production service, or watch below as one of our clients discuss how they used testimonial videos to grow their software company.
2020 was a year that changed everything. In many ways, it accelerated the adoption of remote communication tools. In fact, many companies have switched to an all remote workforce. You can still capture great testimonials from these customers - even if there isn't an office to meet them at.
Click the link to get more details about our remote testimonial service, or watch one of our customers provide a testimonial for us - from his home office!
As in person conferences start becoming a regular thing again, take advantage of all of your partners, customers, and target audience being in one place and capture great corporate video. Testimonial videos, recap videos, presentation videos, partners videos and more are all great options of content you can produce at conferences.
Click the link to learn how we can help you create great video content at your next conference or corporate event.
At The Customer Story, we give you lots of options when it comes to video editing. We offer one off services or monthly contracts - whatever models fits your needs and budget best.
Our editors have years of experience crafting expert corporate video stories. Whatever video type you need to edit (including product demos), we're here to help!
Click the link to learn more about our video editing service and options.
After starting as a small production company based in San Antonio, over the years we have grown to having corporate video clients all over the state and country.
We have crews available across the US, and can even travel when the budget and project allows. If you're starting a project that multiple cities, reach out as we can save you time and money.
Click the link to learn more about our local video production offerings.
There is no doubt that video content dominates social media these days. Between Tik Tok, Facebook, LinkedIn, YouTube, Instagram - video is the belle of the ball. But how do you leverage corporate videos on these platforms and get the most from your efforts?
At The Customer Story, we've developed a monthly service to leverage your existing video content and optimize it for the social media platforms. For a much smaller incremental cost, you can take the corporate video you already have and repurpose it for the different social platforms.
We create optimized content that gets more impressions, more engagement and overall better results. Check out the link to learn more!
From the Blog
Why testimonial videos just work
The Power of Testimonial Videos in Boosting Conversions and Growth
In the ever-evolving landscape of digital marketing, businesses are continuously seeking innovative ways to engage their audience and convert them into loyal customers. While traditional display and still ads are losing their effectiveness, testimonial videos have emerged as a powerhouse strategy that not only resonates with potential clients but also significantly impacts a company's bottom line. This blog delves into the tangible benefits of testimonial videos, shedding light on how they drive conversions and contribute to business growth. By understanding the psychology behind their effectiveness and learning how to leverage them, you can amplify your marketing efforts and achieve remarkable returns on investment (ROI).
The Psychology Behind Testimonial Videos
Influencing Purchasing Decisions
Testimonial videos harness a unique power—the ability to tap into the psychology of trust and social proof. In an era where consumers are more discerning than ever, the opinions and experiences of their peers hold immense sway over their choices. Here's how testimonial videos work their magic:
Establishing Trust and Credibility
Testimonial videos showcase authentic experiences and endorsements from real clients. When prospects witness genuine individuals sharing their positive interactions with a brand, it fosters a sense of trust and credibility that traditional marketing messages often struggle to achieve. The relatable human element creates a personal connection, reducing skepticism and making potential customers more inclined to believe in the brand's offerings.
Relating to Relatable Experiences
Humans are wired to empathize with others and seek familiarity. Testimonial videos leverage this innate tendency by presenting relatable experiences that resonate with the viewer's own challenges and aspirations. As viewers see themselves in the shoes of satisfied clients, the likelihood of forming an emotional connection increases significantly, ultimately influencing their purchasing decisions.
From Views to Conversions
The Conversion-Boosting Impact of Testimonial Videos
While garnering views and engagement is essential, the true measure of a marketing strategy's success lies in its ability to convert leads into paying customers. Testimonial videos, with their unique blend of storytelling and social proof, wield considerable influence in driving conversions. Let's explore how:
Compelling Storytelling for Engagement
Human beings are hardwired for stories. Testimonial videos capitalize on this fundamental aspect of human nature by weaving a narrative around the client's journey, struggles, and triumphs. The emotional resonance generated by these stories draws viewers in, keeping them engaged and invested in the video's message. As a result, prospects become more likely to take the desired action, whether it's signing up for a service, making a purchase, or filling out a contact form.
Overcoming Objections and Alleviating Doubts
Prospective customers often harbor doubts or objections about a product or service. Testimonial videos provide a platform to address these concerns directly. When existing clients share how they overcame initial reservations and experienced tangible benefits, it not only addresses objections but also reassures potential customers. This sense of validation can be the tipping point that nudges hesitant prospects towards making a purchase.
The Influence of Social Proof on Decision-Making
The principle of social proof is a potent psychological trigger that underpins the effectiveness of testimonial videos. When prospects see others like them benefiting from a product or service, it creates a sense of FOMO (Fear of Missing Out). This FOMO can be a driving force in pushing potential customers to take action, as they don't want to be left behind while others enjoy the advantages the brand offers.
Real-World Success and Data-Driven Insights
Unveiling the ROI of Testimonial Video Production
The impact of testimonial videos isn't just anecdotal; it's backed by real-world success stories and data-driven insights. Let's delve into examples that illustrate the remarkable ROI that businesses have achieved through strategic testimonial video production:
Case Study: Company X's Conversion Surge
Let's look at an hypothetical example: Company X, a startup in the e-commerce sector, witnessed a significant spike in conversions after incorporating customer testimonial videos on their product pages. By showcasing real customers discussing how the products solved their pain points, Company X created a relatable buying experience. This personal touch translated into a 30% increase in their conversion rate within just three months.
Here's another case study video we created for one of our clients.
Data-Backed Insights: Industry-Wide Impact
Industry studies have consistently highlighted the positive impact of testimonial videos. A recent survey reported that websites with compelling testimonial videos experienced a 50% higher likelihood of converting visitors into customers. Additionally, email marketing campaigns that included testimonial videos enjoyed a 20% higher click-through rate compared to those without.
Conclusion
In a digital landscape saturated with marketing noise, testimonial videos stand as a beacon of authenticity and trust. Their ability to influence purchasing decisions, drive conversions, and foster customer loyalty is a testament to their effectiveness. By understanding the psychology behind testimonial videos, leveraging their storytelling prowess, and embracing real-world success stories, you can harness the potential of these videos to maximize ROI and propel your business towards growth and success. As you embark on your journey to incorporate testimonial videos into your marketing strategy, remember that it's not just about creating videos; it's about creating connections and compelling narratives that resonate with your audience on a profound level.
How do you choose what corporate video production is right for you?
How about all of them?
In all seriousness, the answer to this question depends on your goals and needs. What do you need to communicate with a corporate video? Who is the audience? What is your end goal? Once you have these questions answered, it will be easier to decide what type of corporate video production works best for your business. Not sure? That's what we're here for!
The Customer Story is a video production company that wants to help our clients achieve their goals through corporate video. Whether you need more clients, more brand awareness, more employees (don't forget about human resources!), and more - we think there are video types that can fit all of these needs.
Contact us to get started on your next video project today!
Don't Take Our Word For It
Hear From Our Clients
“The Customer Story is a great partner in producing video content. High-quality work and total professionalism is the name of the game.”
Kevin Dooley
Rackspace
“I loved working with Jacob and the Customer Story team. Jacob is extremely responsive, very flexible to change up the shoot at a moment’s notice or jump in to edit the final video. He is always punctual… and ready with ideas on how / where to shoot. I always know I am in good hands with Jacob and have been able to trust him with the utmost of professionalism in front of very high-level clients on a regular basis too. He’s excellent!”
Katie Schenck
Ballyhoo Blue Workshop
“The Customer Story is a phenomenal business to work with! Jacob is easy to work with, provides quality production, and delivers on-time content. I look forward to working with him again.”
Lindsay O.
Epicor Software
Even More Corporate Video Services
Marketing Video Production
At The Customer Story, our video marketing production capabilities help our clients reach their marketing goals in powerful and effective ways. Using creativity, expertise, and business knowledge, our team of experienced professionals can create engaging videos with high production values that will captivate your customer base.
Explainer Video Production
One of the most common video types we get asked about are explainer videos. Most companies could benefit from a video that succinctly and effectively describes their product and capabilities.
We understand the importance of getting your message across quickly and in an engaging way.
Animation Video Production
If you're looking for something a bit more creative - animation video is the perfect solution. With an animated corporate video, the possibilities are endless. We can create any type of video to meet your goals and needs. From short 2D explainer videos to full 3D animation masterpieces - our animation partners have you covered!
Sometimes our clients are afraid that an animated corporate video won't work in a buttoned up corporate environment. While every market is different, we have found that animated videos provide unique and interesting content that audiences enjoy viewing.
Training Video Production
We've all seen those cheesy training videos from the 90s, right? At The Customer Story, our corporate training videos are nothing like that. We are a video production company that takes corporate video seriously (and creatively) and that applies to training videos as well.
It is important to entertain and engage the audience, while also getting the important information across in a retainable way.
Promotional Video Production
Promotional videos are used to promote a product or service, announce an event, getting people excited about something or simply to showcase the best features of your business. Every promotional video needs to be unique and creative - that's what we specialize in here at The Customer Story!
Product Video Production
Product videos are a great way to demonstrate a product or service. A video that captures the features and benefits of what you have to offer will help your customers understand it better and make them more likely to purchase from you.
We create videos that show off your products in an engaging way, helping you increase sales and brand engagement. If you are an e-commerce or retail company, our product video team has what it takes to increase sales using video.
Brand Video Production
Your brand is the way that the world and your market sees your company. We are a little biased, but we think video is one of the best ways to put your brand values and essence into the marketplace.
Corporate video productions don't have to be stale, boring, or stuffy. It can match
your
corporate culture and brand identity.
Website Video Production
I don't know about you - but we have been around the block long enough to remember when most businesses didn't have a website (yeah, we're that old). And now, it seems every business has one. Again, we are biased, but we feel corporate videos on websites are going in the same direction.
As the internet matures, customers and clients (and employees) expect video from the websites they visit because it is the most efficient and effective way to communicate your brand, your product and services, your expertise, and more. Don't get left behind.
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