Corporate Video Production
Corporate video is becoming increasingly popular as an effective tool for businesses to connect with their customers, train their employees, and showcase their products.
Whether you're looking to start creating high quality corporate videos or want to update your current content, a professional video production company like The Customer Story can help you reach your goals.
Is Corporate Video Production Important to Business?
Video has become an integral part of many companies' operations and their marketing plans. with an increasing amount of CMOs, business owners and other executives taking note of its potential.
According to a recent survey by Forbes, 75% of business executives watch work-related videos on their company websites at least once a week.
In a separate study by Tubular Insights, 73% of companies claim that brand videos had a positive impact on their ROI numbers. This means that if you’re in the B2B space, your customers want to watch corporate videos and
video marketing can be an invaluable part of your marketing efforts.
Our corporate video production process:
When it comes to creating corporate videos for your business, there are several elements that go into making them successful. At The Customer Story, we have developed a video production process that ensures we create high quality, engaging content that reaches your target audience, fulfills your marketing strategy and generates a positive ROI on your time and budget.
Pre-Production
For Our New Clients: We schedule a brief but comprehensive on-boarding call to learn about your business and your sales and marketing goals. In order for us to produce engaging and effective videos, we need to understand your business, your clients, and your products.
For Each Shoot: We create a list of questions and a production brief guiding the content and visuals we need to capture for this particular customer and video. We also provide guidance and expertise to your customer at this time to help prepare them for the process. We believe everyone has a story to tell, and we help our clients and their customers tell it in the most effective and engaging way possible.
The Shoot
Our professional and creative crew will visit your customer location, or your event, and capture the magic! We don't charge crew travel fees, and no one from your team needs to attend (but they are always welcome if you want them to be there).
We are professional creatives and we know that your customers are busy! We are dedicated to capturing amazing, high quality content without taking up more time than absolutely necessary. Typically we are on the customer site for no more than 2-3 hours.
If we are filming a remote testimonial, we only require about 30 minutes to an hour of your customer's time. We guide them through the whole process to capture incredible footage remotely.
Editing and Post Production
We take the footage back to our home office and work our magic! This is where we turn interview footage and b-roll into a stunning production. We are expert storytellers and we craft your 45 minute + interviews into an engaging story 1-3 minutes long.
Our typical turn around time from shoot to first draft is two weeks, and rush edits are available for an additional fee.
Transcriptions, Repurposing and Optimization
Many companies stop with step three, but as video marketing experts, we understand that there are many opportunities to leverage existing content to achieve your marketing and sales goals.
All content captured is transcribed and stored in a database for analyzing for additional content. We can also make multiple versions of videos for social, sales channels and events.
Corporate Video Production Services
Now that you know the process we use to create the best corporate videos, let's look at the type of video projects we help our clients create.
Written testimonials are great, but when a future client gets to watch a current client describe and discuss their experience with your company, it elevates their need to work with you to whole new level!
Click the link to learn more about our live-action Testimonial Video Production service, or watch below as one of our clients discuss how they used testimonial videos to grow their software company.
2020 was a year that changed everything. In many ways, it accelerated the adoption of remote communication tools. In fact, many companies have switched to an all remote workforce. You can still capture great testimonials from these customers - even if there isn't an office to meet them at.
Click the link to get more details about our remote testimonial service, or watch one of our customers provide a testimonial for us - from his home office!
As in person conferences start becoming a regular thing again, take advantage of all of your partners, customers, and target audience being in one place and capture great corporate video. Testimonial videos, recap videos, presentation videos, partners videos and more are all great options of content you can produce at conferences.
Click the link to learn how we can help you create great video content at your next conference or corporate event.
At The Customer Story, we give you lots of options when it comes to video editing. We offer one off services or monthly contracts - whatever models fits your needs and budget best.
Our editors have years of experience crafting expert corporate video stories. Whatever video type you need to edit (including product demos), we're here to help!
Click the link to learn more about our video editing service and options.
After starting as a small production company based in San Antonio, over the years we have grown to having corporate video clients all over the state and country.
We have crews available across the US, and can even travel when the budget and project allows. If you're starting a project that multiple cities, reach out as we can save you time and money.
Click the link to learn more about our local video production offerings.
There is no doubt that video content dominates social media these days. Between Tik Tok, Facebook, LinkedIn, YouTube, Instagram - video is the belle of the ball. But how do you leverage corporate videos on these platforms and get the most from your efforts?
At The Customer Story, we've developed a monthly service to leverage your existing video content and optimize it for the social media platforms. For a much smaller incremental cost, you can take the corporate video you already have and repurpose it for the different social platforms.
We create optimized content that gets more impressions, more engagement and overall better results. Check out the link to learn more!
From the Blog
The Power of Video to Craft Compelling Customer Stories
In an era where attention spans are dwindling, video content is becoming increasingly important as a tool to capture and maintain a customer’s interest. Video provides marketers with an opportunity to tell stories that truly engage the customer, while also providing a platform to effectively communicate their message.
So how do you craft a powerful customer story with video? Let’s take a look.
Why Should You Tell a Customer Success Story?
First, let's talk about the importance of telling a customer success story.
The Power of the Customer Story
The power of storytelling has been recognized for centuries, and it is no different in the business world. When you share a story about a satisfied customer, you create a connection with your audience that goes beyond just selling a product or service.
Building Trust
By sharing a customer success story, you show potential customers the real-world benefits of your offerings and how they have helped others just like them. This creates a sense of trust and credibility that can be difficult to establish through other means.
Differentiation
Additionally, customer success stories can help differentiate your brand from competitors by highlighting your unique selling points and showcasing your ability to solve real-world problems.
Expand Your Reach
Sharing customer success stories also has the potential to expand your reach and attract new customers. Positive word-of-mouth referrals are a powerful marketing tool, and sharing customer success stories can generate just that.
When you share a story about a satisfied customer, it is likely that they will share that story with their friends, family, and colleagues. This, in turn, can attract new customers to your business and help you grow your customer base.
Be Clear About Your Message and Goals
Before creating any video content, it’s important to establish what message you want to convey and what goals you want to achieve. This will help ensure that your story is crystal clear from the start, allowing you to easily guide viewers through your narrative without getting lost in details or tangents.
Customer Focused Customer Stories
Your story should be focused on the customer and their success, not on your product or service. Your goal should be to highlight how your offerings have helped your customer achieve their goals and how your company solved their problems. By doing so, you will create a story that is relatable, authentic, and compelling.
To use a Star Wars analogy - you want to be Yoda guiding your Luke Skywalker (your customer) in the story. Your customer is the hero and you are the guide.
Goal Setting
To ensure that your message is clear and focused, it is important to have a well-defined goal in mind before you start crafting your story.
Are you trying to demonstrate the effectiveness of your product? Are you looking to showcase how your service can help solve a specific problem? Whatever your goal may be, it should be clearly defined and tailored to your audience.
Audience First Perspective
Additionally, it is important to keep your audience in mind when crafting your compelling customer success story. What are their pain points? What are their goals and aspirations? By understanding your audience, you can create a story that resonates with them and showcases the benefits of your product or service in a way that is relevant to their lives.
By being clear about your message and goals, you can create a powerful and impactful customer success story that will resonate with your audience and drive results for your business.
Bring Your Story To Life
Once your main message has been established, it’s time to bring your story to life! Utilize all available tools in order to make sure that your video grabs and keeps viewers’ attention—including compelling visuals and captivating audio.
Check out our blog post on video editing to get even more ideas on utilizing the best techniques in telling a great story with video.
Connect On an Personal Level
A good story should evoke emotion from the viewer, so be sure not to skimp on quality when creating visuals or sound effects for your video.
Start by introducing the customer and their problem, and then explain how your product or service helped them overcome that challenge. Use descriptive language to paint a picture of the situation, and showcase the specific benefits and features of your offerings that helped your customer succeed.
Visually Interesting Customer Success Stories
Visuals are a powerful tool in storytelling, so make sure to incorporate high-quality images and videos into your story. These visuals should be relevant to the narrative and should help to illustrate the customer's journey. Consider using infographics, animations, or other graphics to help explain complex concepts or statistics.
Finally, audio can also play a crucial role in bringing your story to life. The right music can set the tone for your story, while sound effects can help to emphasize key points and create a more immersive experience for the viewer. Make sure to choose audio that complements your story and helps to enhance the emotional impact of your message.
Overall, bringing your story to life requires a thoughtful and intentional approach. By utilizing all available tools, including visuals and audio, and crafting a compelling narrative that engages your audience, you can create a customer success story that truly resonates with your viewers and drives results for your business.
Make a Shareable and Compelling Customer Success Story
When creating video customer success stories, it is important to make it as shareable and compelling as possible. A well-crafted story can have a powerful impact on your audience, but in order to truly maximize its reach, you need to make it easy for people to share it across different channels.
This means optimizing your video for different platforms, such as YouTube, Facebook, LinkedIn, and Twitter, so that it can be easily found and shared by your target audience.
Just a Matter of Optimization
One effective way to make your story shareable is to create shorter versions of the same video that are specifically designed for different social platforms. For example, you might create a 60-second version of your video for Instagram or a 30-second version for TikTok.
By creating these shorter clips, you can reach a wider audience and increase the likelihood that your video will be shared.
We dive deep into this topic in our blog about micro content.
Make it Interesting
Another key factor in creating shareable and compelling customer stories is to make sure that it is visually appealing and engaging. This means incorporating high-quality visuals and audio, as well as using descriptive language to create a narrative that resonates with your audience.
By doing so, you can create a video that is not only informative but also emotionally impactful, making it more likely that viewers will want to share it with others.
How to Measure the Success of Your Customer Success Stories
Measuring the success of your customer stories is essential to understanding the impact they are having on your business. There are several metrics you can track to evaluate the effectiveness of your videos, including views, engagement, and conversions.
Views
One key metric to track is views. This measures the number of times your video has been watched, and can provide insight into how many people are being exposed to your brand through your customer success story videos.
Views can also help you gauge the effectiveness of your video's distribution strategy. You can track views on various platforms such as YouTube, Facebook, LinkedIn, and other social media sites.
Keep in mind what your goals for the video that you set before the project started. Just because a video has only a handful of views doesn't automatically make it a failure or a bad investment. More on that shortly.
Engagement
Another metric to track is engagement, which measures how actively your viewers are engaging with your video. Engagement can include actions such as likes, comments, and shares, and can help you understand how your audience is responding to your content.
High engagement rates can indicate that your video is resonating with your audience, while low engagement rates may signal the need for changes to your video content or distribution strategy.
Conversions
Finally, conversions are a crucial metric to track for customer success story videos and what I believe to be the most important. This measures the number of viewers who take a desired action after watching your video, such as filling out a form or making a purchase.
Tracking conversions can help you understand the direct impact of your video customer stories on your business's bottom line. As I alluded to earlier, if you have only a few hundred views in your video, but many conversions - I would still call that a successful video!
If you are using customer story videos as a bottom of the funnel social proof asset, be sure to communicate consistently with your sales team to get their feedback on the impact of the videos to their deals. In our opinion, this is a crucial step for the customer advocacy team to take to ensure you are accomplishing your goals.
By measuring the success of your customer story videos, you can optimize your videos for maximum impact and ensure that they are driving real results for your business.
Conclusion:
Utilizing videos as part of your marketing strategy allows businesses the unique opportunity of sharing stories in an engaging way with happy customers both old and new. Crafting an effective customer story takes thoughtful consideration in order to grab and keep viewer attention while also conveying a clear message which resonates with them.
When done right, videos offer incredible potential when it comes to marketing success. Don't hesitate to reach out to us here at The Customer Story if you want to work with a partner on this endeavor.
How do you choose what corporate video production is right for you?
How about all of them?
In all seriousness, the answer to this question depends on your goals and needs. What do you need to communicate with a corporate video? Who is the audience? What is your end goal? Once you have these questions answered, it will be easier to decide what type of corporate video production works best for your business. Not sure? That's what we're here for!
The Customer Story is a video production company that wants to help our clients achieve their goals through corporate video. Whether you need more clients, more brand awareness, more employees (don't forget about human resources!), and more - we think there are video types that can fit all of these needs.
Contact us to get started on your next video project today!
Don't Take Our Word For It
Hear From Our Clients
“The Customer Story is a great partner in producing video content. High-quality work and total professionalism is the name of the game.”
Kevin Dooley
Rackspace
“I loved working with Jacob and the Customer Story team. Jacob is extremely responsive, very flexible to change up the shoot at a moment’s notice or jump in to edit the final video. He is always punctual… and ready with ideas on how / where to shoot. I always know I am in good hands with Jacob and have been able to trust him with the utmost of professionalism in front of very high-level clients on a regular basis too. He’s excellent!”
Katie Schenck
Ballyhoo Blue Workshop
“The Customer Story is a phenomenal business to work with! Jacob is easy to work with, provides quality production, and delivers on-time content. I look forward to working with him again.”
Lindsay O.
Epicor Software
Even More Corporate Video Services
Marketing Video Production
At The Customer Story, our video marketing production capabilities help our clients reach their marketing goals in powerful and effective ways. Using creativity, expertise, and business knowledge, our team of experienced professionals can create engaging videos with high production values that will captivate your customer base.
Explainer Video Production
One of the most common video types we get asked about are explainer videos. Most companies could benefit from a video that succinctly and effectively describes their product and capabilities.
We understand the importance of getting your message across quickly and in an engaging way.
Animation Video Production
If you're looking for something a bit more creative - animation video is the perfect solution. With an animated corporate video, the possibilities are endless. We can create any type of video to meet your goals and needs. From short 2D explainer videos to full 3D animation masterpieces - our animation partners have you covered!
Sometimes our clients are afraid that an animated corporate video won't work in a buttoned up corporate environment. While every market is different, we have found that animated videos provide unique and interesting content that audiences enjoy viewing.
Training Video Production
We've all seen those cheesy training videos from the 90s, right? At The Customer Story, our corporate training videos are nothing like that. We are a video production company that takes corporate video seriously (and creatively) and that applies to training videos as well.
It is important to entertain and engage the audience, while also getting the important information across in a retainable way.
Promotional Video Production
Promotional videos are used to promote a product or service, announce an event, getting people excited about something or simply to showcase the best features of your business. Every promotional video needs to be unique and creative - that's what we specialize in here at The Customer Story!
Product Video Production
Product videos are a great way to demonstrate a product or service. A video that captures the features and benefits of what you have to offer will help your customers understand it better and make them more likely to purchase from you.
We create videos that show off your products in an engaging way, helping you increase sales and brand engagement. If you are an e-commerce or retail company, our product video team has what it takes to increase sales using video.
Brand Video Production
Your brand is the way that the world and your market sees your company. We are a little biased, but we think video is one of the best ways to put your brand values and essence into the marketplace.
Corporate video productions don't have to be stale, boring, or stuffy. It can match
your
corporate culture and brand identity.
Website Video Production
I don't know about you - but we have been around the block long enough to remember when most businesses didn't have a website (yeah, we're that old). And now, it seems every business has one. Again, we are biased, but we feel corporate videos on websites are going in the same direction.
As the internet matures, customers and clients (and employees) expect video from the websites they visit because it is the most efficient and effective way to communicate your brand, your product and services, your expertise, and more. Don't get left behind.
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