Corporate video is becoming increasingly popular as an effective tool for businesses to connect with their customers, train their employees, and showcase their products.
Whether you're looking to start creating high quality corporate videos or want to update your current content, a professional video production company like The Customer Story can help you reach your goals.
Video has become an integral part of many companies' operations and their marketing plans. with an increasing amount of CMOs, business owners and other executives taking note of its potential.
According to a recent survey by Forbes, 75% of business executives watch work-related videos on their company websites at least once a week.
In a separate study by Tubular Insights, 73% of companies claim that brand videos had a positive impact on their ROI numbers. This means that if you’re in the B2B space, your customers want to watch corporate videos and
video marketing can be an invaluable part of your marketing efforts.
When it comes to creating corporate videos for your business, there are several elements that go into making them successful. At The Customer Story, we have developed a video production process that ensures we create high quality, engaging content that reaches your target audience, fulfills your marketing strategy and generates a positive ROI on your time and budget.
For Our New Clients: We schedule a brief but comprehensive on-boarding call to learn about your business and your sales and marketing goals. In order for us to produce engaging and effective videos, we need to understand your business, your clients, and your products.
For Each Shoot: We create a list of questions and a production brief guiding the content and visuals we need to capture for this particular customer and video. We also provide guidance and expertise to your customer at this time to help prepare them for the process. We believe everyone has a story to tell, and we help our clients and their customers tell it in the most effective and engaging way possible.
Our professional and creative crew will visit your customer location, or your event, and capture the magic! We don't charge crew travel fees, and no one from your team needs to attend (but they are always welcome if you want them to be there).
We are professional creatives and we know that your customers are busy! We are dedicated to capturing amazing, high quality content without taking up more time than absolutely necessary. Typically we are on the customer site for no more than 2-3 hours.
If we are filming a remote testimonial, we only require about 30 minutes to an hour of your customer's time. We guide them through the whole process to capture incredible footage remotely.
We take the footage back to our home office and work our magic! This is where we turn interview footage and b-roll into a stunning production. We are expert storytellers and we craft your 45 minute + interviews into an engaging story 1-3 minutes long.
Our typical turn around time from shoot to first draft is two weeks, and rush edits are available for an additional fee.
Many companies stop with step three, but as video marketing experts, we understand that there are many opportunities to leverage existing content to achieve your marketing and sales goals.
All content captured is transcribed and stored in a database for analyzing for additional content. We can also make multiple versions of videos for social, sales channels and events.
Now that you know the process we use to create the best corporate videos, let's look at the type of video projects we help our clients create.
Written testimonials are great, but when a future client gets to watch a current client describe and discuss their experience with your company, it elevates their need to work with you to whole new level!
Click the link to learn more about our live-action Testimonial Video Production service, or watch below as one of our clients discuss how they used testimonial videos to grow their software company.
2020 was a year that changed everything. In many ways, it accelerated the adoption of remote communication tools. In fact, many companies have switched to an all remote workforce. You can still capture great testimonials from these customers - even if there isn't an office to meet them at.
Click the link to get more details about our remote testimonial service, or watch one of our customers provide a testimonial for us - from his home office!
As in person conferences start becoming a regular thing again, take advantage of all of your partners, customers, and target audience being in one place and capture great corporate video. Testimonial videos, recap videos, presentation videos, partners videos and more are all great options of content you can produce at conferences.
Click the link to learn how we can help you create great video content at your next conference or corporate event.
At The Customer Story, we give you lots of options when it comes to video editing. We offer one off services or monthly contracts - whatever models fits your needs and budget best.
Our editors have years of experience crafting expert corporate video stories. Whatever video type you need to edit (including product demos), we're here to help!
Click the link to learn more about our video editing service and options.
After starting as a small production company based in San Antonio, over the years we have grown to having corporate video clients all over the state and country.
Click the link to learn more about our local video production offerings.
There is no doubt that video content dominates social media these days. Between Tik Tok, Facebook, LinkedIn, YouTube, Instagram - video is the belle of the ball. But how do you leverage corporate videos on these platforms and get the most from your efforts?
At The Customer Story, we've developed a monthly service to leverage your existing video content and optimize it for the social media platforms. For a much smaller incremental cost, you can take the corporate video you already have and repurpose it for the different social platforms.
We create optimized content that gets more impressions, more engagement and overall better results. Check out the link to learn more!
At The Customer Story, and through previous work experiences, I have taken part in hundreds of customer testimonial video shoots. Most of the time I was behind the camera, and most of the time, I was the one responsible for editing together the final piece.
After witnessing hundreds of people share their stories in front of the camera, I can tell you from personal experience, scripted interviews don’t work for most people. Below I’ll explain five reasons why you shouldn’t script out your customer testimonial.
Stick around until the end for three things you can do to plan ahead of time to create fantastic results.
Let’s face it, most of us are not going to be interviewing Meryl Streep or Denzel Washington. In my experience, the majority of people are uncomfortable in front of a camera. Adding a script just makes it an even more intimidating process.
What we want is for the customer to be comfortable and conversational so they really showcase their business and their personality. This is what will be attractive and compelling for your viewers as well.
I know this may sound strange, as you would think that your customer following a script would allow them to focus only on the content…but it doesn’t. It makes them focus on the words.
I’ve seen high level executives at multi-billion dollar companies, who know their businesses inside and out by the way, take ten tries just to get their company intro right. It’s because instead of talking about what they know, they try to memorize lines and regurgitate words, that often they did not write. Which leads us to our next point.
Ok, this one may seem like I am just being nit-picky, but let me explain it like this. If you have some awesome customers who have generously offered to donate thirty minutes or an hour of their very busy schedule, just to do you a favor…do you really want to waste it?
Instead of allowing your customer to speak conversationally about a topic they live and breathe every day, they are trying to “nail their lines”, and retakes become the name of the game. Plus, it works in your favor to be more economically with your time. Would you rather get this executive to say one nice thing about you in 30 minutes, or five nice things in 30 minutes?
This is the most important point right here. I’ve seen it time and time again where a producer will be interviewing someone with a script. The customer will bring up something that hints at a much larger, more impactful story underneath. But what happens?
The producer misses it, because they stuck to the script instead, moving on to the next section. Conversations are fluid, and we can’t always predict where they will go. Sometimes, the most amazing golden nugget lays just on the other side of an unscripted question.
Let me ask you, if one of your vendors punched you in the face, would you invite them in again? For some people, talking on camera is an incredibly painful and stressful experience. Adding the extra stress of memorizing lines, repeating copy word for word – it can do people in.
I’ve seen an interview that should have taken 30 minutes last over 3 hours (yes, this actually happened). Why? Because they were given a script that had taken a couple round trips through marketing and the legal department. The resulting mess was the most awful script you’d ever seen, and this poor executive (a very smart guy by the way) was left trying to remember his legal team approved lines. Disaster.
If I were him, I would definitely turn down a request to do that again. We want our clients to have a great experience interviewing. That way, in 2 years when they are the new beta testers of our new product, they would jump at the chance to do another interview.
Now, I can hear some of your concerns already. “We can’t just go in there unprepared” you may say. “We need to make sure we capitalize on our investment!”
The truth is, you are right. One way or another, you are investing a lot in producing testimonial videos – and you need to make sure they are effective. You do need to plan. Here are a few tips that you can use to prepare for your shoot.
This isn’t done often enough. Discuss with your customer how they have used your product or service. This would also be a good time to ask them to prepare any hard numbers or results they can share in their interview.
Get as much information as you can so you can know how you want to approach the interview the day of. It also gives the customer a feeling of being prepared, so they feel less caught off guard during the interview.
Does your company have a customer database with details on product usage or history? If so, do some digging. Find out how your customer has used your product in the past, how they are using it currently, and what products and services they might be considering in the future.
All of this information can inform you of where to take the interview, and it may tip you off to a fantastic win they have had with your business that would be great to capture. It also can enlighten you to how a different business unit within your customer's company could be using your product or service that you weren’t even aware of, adding another element to the story.
Yes, I know I spent over half of this blog saying not to script your testimonial video, but this is different. Think of your questions as one part outline, another part checklist.
You are using it so remember what points you want to hit and how to frame them. But whatever you do, don’t be afraid to follow a rabbit trail if they say something interesting. You can always make your way back to the questions.
If you need a place to start, consider downloading our Video Testimonial Questions document. It is a great place to start and will help you remember the essentials.
Sign Up for Our Newsletter and Get the Free Template! You'll receive:
A completely editable testimonial interview questions template.
A preparation list to walk your customers through to get them ready for the interview.
Detailed instructions on how to use the document.
I hope this has been helpful, and has given you some ideas of how you can approach your next customer testimonial interview, confident that you will capture gold.
We're always available for questions, if you’d like to dive deeper on this topic. At The Customer Story, we have shot and edited hundreds of customer testimonial videos, and we’d love for you to benefit from our experience and expertise. Let us know if we can help.
How about all of them?
In all seriousness, the answer to this question depends on your goals and needs. What do you need to communicate with a corporate video? Who is the audience? What is your end goal? Once you have these questions answered, it will be easier to decide what type of corporate video production works best for your business. Not sure? That's what we're here for!
The Customer Story is a video production company that wants to help our clients achieve their goals through corporate video. Whether you need more clients, more brand awareness, more employees (don't forget about human resources!), and more - we think there are video types that can fit all of these needs.
Contact us to get started on your next video project today!
Hear From Our Clients
“The Customer Story is a great partner in producing video content. High-quality work and total professionalism is the name of the game.”
“I loved working with Jacob and the Customer Story team. Jacob is extremely responsive, very flexible to change up the shoot at a moment’s notice or jump in to edit the final video. He is always punctual… and ready with ideas on how / where to shoot. I always know I am in good hands with Jacob and have been able to trust him with the utmost of professionalism in front of very high-level clients on a regular basis too. He’s excellent!”
Ballyhoo Blue Workshop
“The Customer Story is a phenomenal business to work with! Jacob is easy to work with, provides quality production, and delivers on-time content. I look forward to working with him again.”
At The Customer Story, our video marketing production capabilities help our clients reach their marketing goals in powerful and effective ways. Using creativity, expertise, and business knowledge, our team of experienced professionals can create engaging videos with high production values that will captivate your customer base.
One of the most common video types we get asked about are explainer videos. Most companies could benefit from a video that succinctly and effectively describes their product and capabilities.
We understand the importance of getting your message across quickly and in an engaging way.
If you're looking for something a bit more creative - animation video is the perfect solution. With an animated corporate video, the possibilities are endless. We can create any type of video to meet your goals and needs. From short 2D explainer videos to full 3D animation masterpieces - our animation partners have you covered!
Sometimes our clients are afraid that an animated corporate video won't work in a buttoned up corporate environment. While every market is different, we have found that animated videos provide unique and interesting content that audiences enjoy viewing.
We've all seen those cheesy training videos from the 90s, right? At The Customer Story, our corporate training videos are nothing like that. We are a video production company that takes corporate video seriously (and creatively) and that applies to training videos as well.
It is important to entertain and engage the audience, while also getting the important information across in a retainable way.
Promotional videos are used to promote a product or service, announce an event, getting people excited about something or simply to showcase the best features of your business. Every promotional video needs to be unique and creative - that's what we specialize in here at The Customer Story!
Product videos are a great way to demonstrate a product or service. A video that captures the features and benefits of what you have to offer will help your customers understand it better and make them more likely to purchase from you.
We create videos that show off your products in an engaging way, helping you increase sales and brand engagement. If you are an e-commerce or retail company, our product video team has what it takes to increase sales using video.
Your brand is the way that the world and your market sees your company. We are a little biased, but we think video is one of the best ways to put your brand values and essence into the marketplace.
Corporate video productions don't have to be stale, boring, or stuffy. It can match
corporate culture and brand identity.
I don't know about you - but we have been around the block long enough to remember when most businesses didn't have a website (yeah, we're that old). And now, it seems every business has one. Again, we are biased, but we feel corporate videos on websites are going in the same direction.
As the internet matures, customers and clients (and employees) expect video from the websites they visit because it is the most efficient and effective way to communicate your brand, your product and services, your expertise, and more. Don't get left behind.
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