Get the most out of your next event by leveraging the power of video. We are an event video production company with years of experience producing high quality and engaging event videos.
Now the world is returning to normal and live events are happening again, there is no better opportunity to affordably and reliably generate multiple pieces of video content than events.
Think about it, your customers, partners, employees, industry thought leaders, and more are all in one place. Where else does this happen?
Take advantage and prioritize event video production at the next event or conference.
At events, you have many opportunities to interview customers, partners, employees and leaders at your own company, industry thought leaders and more.
This makes it easier to create multiple video assets efficiently and cost effectively.
Event video production is an incredibly powerful tool to get the most out of any event, conference or gathering. By investing in event video production, companies can create multiple pieces of content in one place quickly and cost-effectively.
Not only is it efficient but it also ensures that each piece of content is high quality and engaging for viewers.
There are so many opportunities to create great content at events. Whether you’re filming interviews, capturing keynote speakers or even creating video recaps, event videos are engaging and high quality pieces of content that can be used in a variety of ways.
Event video production is the perfect way to get the most out of any event or conference.
Encourage your audience to attend next year by showing off how awesome the event was - the audience engagement, the key messages delivered, the fun!
Capture the entire talk given and post online for attendees to review. Or even sell separately for an additional revenue stream.
One great content idea from corporate events is to chop up keynote presentations into smaller, bite-sized clips for social media. We have a service to help with that!
Capture panel interviews with multiple subject matter experts. Post the full video or chop it up into clips for even more flexibility.
One way to leverage event video production is to capture on-site testimonials of attendees, partners, etc. We usually recommend to set aside a separate room or area just for testimonials.
Often our clients will use large industry events to host their own exclusive customer parties, or even have award ceremonies for top clients. This is a great way to produce engaging content for your brand.
Open up the audience of your event to even more people by live streaming. See the ROI of your event skyrocket. Our live event video production services can help!
Choose a company that you feel comfortable with and one that is a good fit for your budget. Look at reviews from past clients, look at sample videos on the website, and make sure to ask questions about their experience and services.
Be aware that often times the in-house video production company at the hotel or venue, while convenient, are usually over-priced and under-qualified.
At The Customer Story we pride ourselves in specializing in high quality event video for companies big and small. We have years of experience producing event videos and have a proven track record.
If you’d like to learn more about our services and how we can help with your future events, whether a live or virtual event, please reach out. We look forward to hearing from you!
In 2023, corporate conferences are finally starting to be a thing again. Who didn't miss the conference rooms and the business cards, the networking sessions and the inspiring speakers, Las Vegas, Orlando and Austin? ...Ok, maybe some of us didn't miss all of those things.
That said, however, corporate events and trade shows can be a fantastic way to connect with clients, partners, vendors and more. Conferences can be a high ROI activity if you make the most of them.
One of the ways to get the most out of the next corporate event or trade show you host or attend, is to utilize video production services for your marketing purposes.
In this guide, we are going to walk through several types of video content you can create to increase sales, boost your marketing results, and engage your customers, partners, and employees with your brand.
Sometimes referred to as "recap videos", these videos are a fantastic way for event hosts and sponsors to showcase the "buzz" and excitement of an event.
With some creative video editing and the right music, you can create an event video that showcases your event in the best possible way. It reminds your attendees of the fun and excitement they had, and also is a great tool to sell and market the next event.
Here is an example of a great recap video we created for one of our clients recently:
This one is probably the most obvious mention on this list. But consider the amount of time and effort that your keynote speakers put into their presentations. Or how much industry expertise is present during panel discussions.
These presentations provide a phenomenal experience for the guests in the audience, but don't miss out on capturing the key messages and fantastic content on video so you can present them to your customers and prospects later.
You can use these videos on your blog, post them to social media, or even gate them as lead gen content. Some of our clients even sell access to their presentations as a virtual event, or training material after the fact.
You can also leverage your post production team to chop up the long format presentations into shorter, bite sized, or "micro content" to post on your social media platforms of choice.
Ok, we may be a little biased here because at The Customer Story we specialize in customer testimonial videos, but it can be a great opportunity to capture interviews while hosting, or even attending, a corporate conference or event.
How often are all of your top clients, partners, and internal thought leaders all in one place? Leverage your network and the space you have to record fantastic customer or partner testimonials.
We often recommend booking a meeting space in the event center itself and designating it as your "video studio" for the duration of the conference (or for at least a day or two). You can set up your lights, cameras, and mics and just cycle people through as their schedules allow.
It isn't uncommon to leave a 2-3 day event with over 10 testimonial videos captured! This is an incredibly effective and efficient way to schedule and produce videos for your marketing and communications team to leverage over the following months and even years.
Here is an example of one video testimonial of many interviews we conducted for our client, with a minimal crew, at their event:
Live streaming quickly became an important piece of our toolset once COVID took its toll on the corporate event industry starting in 2020.
Even now as things reach a new normal. providing your event online opens the doors for even a wider audience and more attendees to catch your event. It also opens the door for increased revenue as you can charge viewers for live access and sell to more people than those who could attend in person.
Another great result of live streaming your event, is you will already have a mixed and ready for consumption event video final product afterwards. Some of our customers even sell access to the recorded versions of the live stream after the fact.
Here is an example of a live fundraising event we produced for our school district client back in 2020:
So those are just a few of the options you have when creating video content at your corporate event or trade show. There are really an endless number of content opportunities - product demonstrations, award ceremonies, employee and internal communications and more.
Having a professional conference video production team can provide even more value and benefit for your conference or event. The Customer Story is experienced in handling all of the necessary production work to create content that is impactful, engaging and worth sharing.
Setting clear objectives, ensuring your event videos have high production value with quality sound and lighting, filming pre and post-conference testimonials from participants, create highlight reels for social media, creating longer cut versions for specific audiences, making sure you have signed release forms from footage participants, scheduling editors and graphic designers ahead of time and general promotion tips to drive website traffic...there is a lot that goes into it.
As experienced conference and event video producers, The Customer Story understands all the elements required for successful video production and will work with you to achieve something you’re proud of.
To ensure your conference video production is successful and you get the most out of it, it's important to consider factors such as budget, quality, editing and motion graphic services and more. Understanding the conference theme or message can also be beneficial; this will ensure that the conference video aligns with all aspects of your conference.
If you’re interested in learning more about conference video production services for your next event, contact us, or visit our event video production page to learn more about how we can help.
If you can capture great videos at your events, you'll have an effective way to showcase your brand in a powerful, engaging medium. Don't miss your chance to get the most out of your event.
Hear From Our Clients
“The Customer Story is a great partner in producing video content. High-quality work and total professionalism is the name of the game.”
“I loved working with Jacob and the Customer Story team. Jacob is extremely responsive, very flexible to change up the shoot at a moment’s notice or jump in to edit the final video. He is always punctual… and ready with ideas on how / where to shoot. I always know I am in good hands with Jacob and have been able to trust him with the utmost of professionalism in front of very high-level clients on a regular basis too. He’s excellent!”
Ballyhoo Blue Workshop
“The Customer Story is a phenomenal business to work with! Jacob is easy to work with, provides quality production, and delivers on-time content. I look forward to working with him again.”
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